The biggest lift I've seen is getting people to one small win in the first session, then sending a reminder that points back to that specific thing ("your draft is waiting") rather than a generic "come back". Personal beats frequent. Worth checking where people drop off on day one before adding more reminders, too.
Love "your draft is waiting". Pointing people back to something they started feels much more personal than a generic nudge. I'll look at day-one drop-off before adding any more reminders.
I like the idea of pointing people back to something they already started; it feels more personal than a generic reminder. Checking day-one drop-off first should help me understand whether a nudge is actually the right fix.
Exactly. If you do find a big drop on day one, I'd fix that first step before tuning any reminders. A nudge can't bring back someone who never got to the first win.
That makes sense: getting someone to a small first win gives a reminder a real reason to exist. I’d probably track how many reach that win before experimenting with timing or frequency.